{"id":55,"date":"2016-09-18T09:03:29","date_gmt":"2016-09-18T17:03:29","guid":{"rendered":"http:\/\/www.hkfc.org.hk\/?p=55"},"modified":"2017-06-26T22:27:58","modified_gmt":"2017-06-27T06:27:58","slug":"capitalising-on-hong-kong-brand-effect-to-help-hong-kong-food-producer-companies-develop-the-mainland-market","status":"publish","type":"post","link":"https:\/\/www.hkfc.org.hk\/en_GB\/2016\/09\/18\/capitalising-on-hong-kong-brand-effect-to-help-hong-kong-food-producer-companies-develop-the-mainland-market\/","title":{"rendered":"Capitalising on \u201cHong Kong brand effect\u201d to help Hong Kong food producer companies develop the Mainland market"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-56\" src=\"http:\/\/test.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1.jpg\" alt=\"1\" width=\"1080\" height=\"325\" srcset=\"https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1.jpg 1080w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-300x90.jpg 300w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-768x231.jpg 768w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-1024x308.jpg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"25%\"><strong>Organized by<\/strong><\/td>\n<td valign=\"top\" width=\"75%\">The Hong Kong Food Council Limited<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Period<\/strong><\/td>\n<td valign=\"top\">1\/2\/2015 \u2013 31\/7\/2016<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Funded by<\/strong><\/td>\n<td valign=\"top\">The Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme) of the Government of the Hong Kong Special Administrative Region<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Collaborating Organisations<\/strong><\/td>\n<td valign=\"top\">The Chinese Manufacturers\u2019 Association of Hong Kong The Chinese General Chamber of Commerce The Hong Kong Federation of Restaurants &amp; Related Trades Limited<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Project Background<\/strong><\/p>\n<p>Over the years, Hong Kong brands have earned good reputation locally and internationally due to their excellent quality and stringent safety control.\u00a0\u00a0The collective image of \u201cHong Kong brand\u201d is synonymous to \u201creasonably priced, safe and reliable\u201d.\u00a0\u00a0Although Hong Kong itself has relatively a short history, it has nurtured many brands that have stood the test of time and have become household names.\u00a0\u00a0Among them, many are well-known food brands which have existed for more than half a century like Lee Kum Kee, Amoy, Pak Chun, Tung Chun, Garden, Wing Wah, Kee Wah, Lion Globe, Maxim\u2019s, etc.<\/p>\n<p>Hong Kong brands, especially food brands, are welcomed by Mainland consumers, evidenced by some 40 million Mainland visitors coming to Hong Kong annually to purchase all kinds of foodstuffs ranging from moon cakes, rice dumplings, noodles, condiments and seasonings to cooking oils.\u00a0\u00a0Hong Kong food brands are well-positioned to tap into the vast Mainland market with a population of over 1.3 billion people.<\/p>\n<p>The Hong Kong Food Council has obtained funding the Government of the Hong Kong Special Administrative Region to implement a project entitled \u201cCapitalising on \u2018Hong Kong brand effect\u2019 to help Hong Kong food producer companies develop the Mainland market\u201d.\u00a0\u00a0Funded by the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme), this project aims to capitalise on the collective positive image of \u201cHong Kong brand\u201d\u00a0in especial \u201cHong Kong food brand\u201d\u00a0to help Hong Kong companies develop the Mainland market.<\/p>\n<p><strong>Objectives<\/strong><\/p>\n<ul>\n<li>To promote Hong Kong\u2019s food culture and the collective positive image of \u201cHong Kong food brand\u201d<\/li>\n<li>To enhance the knowledge and skills of Hong Kong companies in developing the Mainland market<\/li>\n<li>To help Hong Kong companies tap into the Mainland market through participation in two large-scale food expos in Southern and Central China respectively<\/li>\n<\/ul>\n<p><strong>Beneficiaries<\/strong><\/p>\n<ul>\n<li>Food processing companies<\/li>\n<li>Food wholesalers<\/li>\n<li>Food retailers<\/li>\n<\/ul>\n<p><strong>Project Deliverables<\/strong><\/p>\n<ul>\n<li><strong>A<\/strong><strong>project committee<\/strong>\u00a0to be formed by brand experts, scholars and representatives of the Hong Kong Food Council Limited to assist and oversee project implementation<\/li>\n<li><strong>A<\/strong><strong>video<\/strong>\u00a0to be produced to highlight Hong Kong as a food paradise and to promote the collective image of \u201cHong Kong food brand\u201d<\/li>\n<li><strong>Four knowledge-sharing sessions<\/strong>to be arranged for representatives from well-established food brands to share their insights and experience in developing the Hong Kong and Mainland markets<\/li>\n<li><strong>Eight training workshops in Hong Kong<\/strong>to be arranged focusing on enhancing the knowledge and skills of SMEs in developing the Mainland market<\/li>\n<li><strong>Two Hong Kong Pavilions<\/strong>to be set up in two most representative food fairs in Mainland China.\u00a0\u00a0Apart from showcasing products of Hong Kong well-established food brands, exhibition panels will be set up and a video will be shown to promote Hong Kong food culture and the collective image of \u201cHong Kong food brand\u201d.\u00a0\u00a0Hong Kong companies will be invited to participate in the fairs to test the water and to gain practical experience<\/li>\n<li><strong>A<\/strong><strong>n e-version of case book<\/strong>summarizing useful information on the project to be produced and be made public via e-mails and project website<\/li>\n<li><strong>A website<\/strong>to be developed for this project to allow easy access of information and enrolment of activities by companies anytime and anywhere<\/li>\n<\/ul>\n<div style=\"display: block; width: auto; overflow: auto;\">\n<div style=\"display: inline-block; width: auto; float: left; margin-right: 10%;\">\n<h5>Organiser:<\/h5>\n<p><a href=\"http:\/\/www.hkfc.org.hk\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-147\" src=\"http:\/\/www.hkfoodbrands.com\/wp-content\/uploads\/2016\/03\/f1-3.png\" alt=\"Untitled-2\" width=\"108\" height=\"70\" \/><\/a><\/p>\n<\/div>\n<div style=\"display: inline-block; width: auto; float: left; margin-right: 5%;\">\n<h5>Funded by:<\/h5>\n<p><a href=\"http:\/\/www.bud.tid.gov.hk\/\" target=\"_blank\"><img loading=\"lazy\" src=\"http:\/\/www.hkfoodbrands.com\/wp-content\/uploads\/2015\/07\/f3.jpg\" alt=\"\" width=\"224\" height=\"70\" \/><\/a><\/p>\n<\/div>\n<div style=\"display: inline-block; width: auto; float: left;\">\n<h5>Collaborating Organisations:<\/h5>\n<div style=\"display: block; width: auto; overflow: auto;\"><a style=\"margin-right: 10px;\" href=\"http:\/\/www.cma.org.hk\/ \" target=\"_blank\"><img loading=\"lazy\" class=\"band_icon\" src=\"http:\/\/www.hkfoodbrands.com\/wp-content\/uploads\/2015\/07\/f1-2.png\" alt=\"\" width=\"108\" height=\"70\" \/><\/a><a style=\"margin-right: 10px;\" href=\"http:\/\/www.cgcc.org.hk\" target=\"_blank\"><img loading=\"lazy\" class=\"band_icon\" src=\"http:\/\/www.hkfoodbrands.com\/wp-content\/uploads\/2015\/07\/f1-1.png\" alt=\"\" width=\"108\" height=\"70\" \/><\/a><a href=\"http:\/\/www.hkfort.org.hk\/\" target=\"_blank\"><img loading=\"lazy\" class=\"band_icon\" src=\"http:\/\/www.hkfoodbrands.com\/wp-content\/uploads\/2015\/07\/f31.png\" alt=\"\" width=\"150\" height=\"70\" \/><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-56\" src=\"http:\/\/test.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1.jpg\" alt=\"1\" width=\"1080\" height=\"325\" srcset=\"https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1.jpg 1080w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-300x90.jpg 300w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-768x231.jpg 768w, https:\/\/www.hkfc.org.hk\/wp-content\/uploads\/2016\/09\/1-1024x308.jpg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"25%\"><strong>Organized by<\/strong><\/td>\n<p>&#8230;<\/p>\n","protected":false},"author":1,"featured_media":56,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":23,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":1740,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/posts\/55\/revisions\/1740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkfc.org.hk\/en_GB\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}